Once selected, the Editor automatically appends a “#anchor” tag to the end of the URL.person) or if it was provided by an organization. Make sure to adjust the type depending on whether an individual wrote the review (i.e. You’ll be prompted to add the URL of this new data item, as well as its property type.Type the name of the person or organization who wrote the review into the “author” field and click “Convert to Data Item”.Step Two: Create a Person/Organization Data Item You are required to have an author, item reviewed, and review rating.Once created, the page will refresh and the data item will be in Edit mode.In the Schema App Editor, use the class tree to search for “Review”.
VIDEO SCHEMA DATA CREATOR HOW TO
How to Create Review Structured Data: Step One: Create a Review Data Item **Note: only required if the rating system is not a 5-point scale (1 = worst rating, 5 = best rating)įYI: For the most current guidelines on required and recommended fields, reference the Google Developers Reference Guide. *Note: at least one of ratingCount or reviewCount is required. Number: Specifies the number of people who provided a review with or without an accompanying rating. Text: The name of the item that is being reviewed. Number: The lowest value allowed in this rating system. Number: the highest value allowed in this rating system.
VIDEO SCHEMA DATA CREATOR ISO
Number/Text: a numerical quality rating for the item, either a number, fraction, or percentage.ĭate: The date that the review was published, in ISO 8601 date format. Text: The name of the item that is being reviewed The reviewer’s name must be a valid name. Person/Organization: The author of the review. Recommended properties add more information to your structured data, which could provide a better user experience. You must populate the required properties for your content to be eligible for display as a rich result. We’ve captured the required fields below, as listed when this post was published. Google maintains documentation to explain exactly what is required for “Review Snippet” markup. Google also supports reviews for the following classes: Schema markup gives you more control over how your content appears in search results, and in your Google Knowledge Panel.Ĭurrently, Google supports ratings for the following schema classes: They pull this information from markup on your website or other sources that search engines trust like Wikipedia. Knowledge panels are the information boxes that appear in search engine page results. Knowledge graphs represent the linking of information and data across the Web, providing context for search engines as they crawl your site.īeyond rich results, structured data markup can also help you enhance your Google Knowledge Panel. As you define objects as distinct entities with their own properties and relationships to other entities, you can link your entities to Google’s Knowledge Graph through structured data like schema markup. When you mark up your content with structured data, you are also creating connections between your data and a search engine’s knowledge graph. Not only will your website be eligible for enhanced Google features in search results, but search engines will better understand and contextualize your content. Then, mark up these reviews with Review structured data. Showcase your credibility in search by letting customers and users write reviews. These reviews could also show in your Google Knowledge Panel. When Google finds valid reviews or ratings structured data markup, your content will be eligible to show a rich result that includes stars and other summary information from the markup. Review snippets are short excerpts of a review or rating from a review website. Star ratings and reviews help your brand to stand out from the competition by showing additional information about your organization, products or services. Before You BeginĪs you scroll through search engine page results, you can visibly see which websites are utilizing the power of structured data and which are not. If you don’t yet have this type of content on your website, we recommend adding it so you can leverage the power of schema markup.
For healthcare organizations, this could even be physician reviews. If you have Review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, which can help your site reach the right users.
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